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Usability research is behavior-driven.
The quality data you get from people is:

what they do
what they fail to do
and how they do it

People’s opinion, should never be considered as input for usability research (you may find some usefull thoughts however).

Over the last 5 years, “usability” and “user experience” have been often used (abused?) as buzz words to improve web designers/developers curriculae (and apparently improve their actual skills).
Most of these people never conducted a single usability test.

Most of the users don´t go to a website to interact with its beautiful and brilliantly designed interface.
They just want to go in, get stuff done, and get out. Take google.com as an example: People go in, search, and get out (the faster, the better).
If users don´t notice the interaction, the better. And this [...]